An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust

  • Atif Ali Gill Faculty Department of Business Administration, University of Sahiwal, Pakistan
  • Riaz Hussain Ansari Faculty Department of Business Administration, University of Sahiwal, Pakistan
  • Zobia Malik Ph.D. Scholar, Bahauddin Zakariya University, Multan, Pakistan
  • Muhammad Waseem Tufail Assistant Professor, Department of Applied Psychology, University of Sahiwal, Pakistan
Keywords: Mobile payment channel, Mobility, Customization, Technical Security, Trust, Developing country

Abstract

Purpose: Money transfer through third-party mobile payment platforms has become common nowadays in western countries. While in developing countries, the adoption of mobile payment channels still at the infancy stage. The current study based on diffusion of innovation theory investigates the antecedents of intention to use mobile payment channels through trust's mediating role.

Methodology: The survey method was used to collect data from the 250 consumers using the mobile payments services of JazzCash and Easypaisa in Pakistan. Partial least square structural equation modeling (PLS-SEM) technique employed to test the collected data statistically.

Findings: Results found the significant impact of mobility, customization, and security on trust that intends to utilize mobile-payment channels.

Implications: The current study's findings provide guidelines to the administration of mobile payment systems to improve security features, mobility, and customization that wins customers' trust and is inclined to use mobile payment platform.

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Published
2021-03-31
How to Cite
Gill, A. A., Ansari, R. H., Malik, Z., & Tufail, M. W. (2021). An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust . Journal of Business and Social Review in Emerging Economies, 7(1), 209-217. https://doi.org/10.26710/jbsee.v7i1.1610