Marketing Performance and Organizational Commitment to Syariah Banks in Makassar City
Abstract
Objectives: This study examines the relationship of market orientation to marketing performance through commitment organization variables, to some Syariah banks in Makassar city which have an economical rate that always positive trend the last ten years.
Methodology: This research uses SEM PLS analysis.
Result: The result of hypothesis testing the effect of market orientation on marketing performance through organizational commitment shows from sobel test 1,073 than 1,96 or not significant on the number of samples of 164 employees of Syariah bank in Makassar city. These findings cannot support the hypothesis that was constructed and inconsistent with the statements of Shaw et al (2003), Tourigny, Baba, Han & Wang (2013) that in terms of organizational commitment and performance relationships, many studies rely on how organizational comittment contributes to performance the company as a whole, including according to Dimitriades & Papalexandris (2011) in a financial perspective.
Implication: This study advisable to Syariah banks in Makassar City to pay attention organizational commitment because the varriabel has the lowest average value and does not succeed to be a mediation variable to market orientation influence the performance marketing.
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References
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