Supply and Demand of the Entry-level Job Competencies in the Hotel Industry

  • Siti Fatimah Mohamad Universiti Putra Malaysia
  • Siti Khalijah Nasiruddin
  • Sarina Abdul Halim Lim
  • Syafinaz Ruslan
Keywords: Competencies, Entry-Level Job, Fresh Graduate, Hotel Industry, Supply and Demand


This study aimed to discover the supply and demand of entry-level job competencies, particularly from the perceptions of human resource managers in 4- and 5-star hotels. Also, the gap between the supply and demand of the entry-level job competencies were identified. This study applied the qualitative approach through a semi-structured interview and analyzed using a thematic analysis. Findings of this study showed that human resource managers perceived the competencies of fresh graduates supplied to the hotel industry in both positive and negative views were communication skill, technical skill, cognitive skill, and interpersonal skill. In contrast, the critical competencies demanded in the hotel industry for the entry-level job were interpersonal skill, communication skill, technical skill, leadership, information management, teamwork, and cognitive skill. Out of the four competencies supplied to the industry, the employers perceived only one positive competency was supplied to them, and the other three were regarded as insufficient. It is anticipated that the findings obtained from this study may enhance the collaboration between the hospitality industry and universities to bridge the competencies gap of fresh graduates.


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How to Cite
Mohamad, S. F., Nasiruddin, S. K., Abdul Halim Lim, S., & Ruslan, S. (2019). Supply and Demand of the Entry-level Job Competencies in the Hotel Industry. Journal of Business and Social Review in Emerging Economies, 5(1), 181-190.