Articles

• Influencer Marketing and Consumer Behavior During Pandemic Covid-19: A Scenario of Textile Industry of Pakistan

  Mudasser Hamid, Farah Waheed, Asma Basit, Shakeel Shahzad

  405-418

  • pdf
• Unveiling the Impact of Employee Engagement on Firm Performance: The Crucial Moderating Role of Supervisory Behaviors

  Muhammad Rizwan Kamran, Sadaf Ambreen, Aisha Saleem, Muhammad Farooq Rehan

  419-432

  • pdf
• Social Media Addiction and Healthy Life Habits: A Comparative Study of New York City - USA and Lahore - Pakistan

  Lubna Zaheer, Nasir Hameed, Farkhanda Tahseen, Jam Sajjad Hussain

  433-444

  • PDF
• An Inquiry into the Significance of Selected Institutions in the Economic Development of Pakistan

  Salim Ullah Khan, Zilakat Khan Malik

  445-458

  • pdf
• Unleashing the Value of Repurchase Intentions of Customers: Undeniable Truth about a Journey of Continuous Growth for Firms

  Faheem Ahmad Khan, Arslan Ahmad Siddiqi, Mazhar Iqbal, Muhammad Adeel

  459-472

  • pdf
• Describing Companies’ Compensation Practices: A Case Study of Pagadian Manufacturing & Retailing Companies

  Duhilag, Jhezsan A, Ramirez Zcymonerom M, Ranes, Nichole Kate C, Sumicad, Eligen H. Jr

  473-482

  • pdf
• Implications of the Fourth Industrial Revolution on Small and Micro Enterprises’ Productivity in Mankweng Township

  Mohale Ernest Selelo, Michael Nkosinathi Khwela

  483-494

  • pdf
• Well-being of Women Entrepreneurs in Pakistan: A Conceptual Review of Challenges and Opportunities

  Fazeelat Masood, Erum Masood

  495-508

  • pdf
• Dark Side of Pakistan Showcasing Economic Crisis Through Memes

  Jawad Raza, Iram Sagheer, Saema Sarwer, Sabrina.A.Rasool

  509-526

  • pdf
• Institutionalizing Civic Engagement through Skilled Civic Education: A Critical Analysis of Youth Development and Education Policies in Punjab Pakistan

  Aamir Jawad Munir, Zulfiqar Haider Zaidi

  527-538

  • pdf
• Unveiling the Role of Hope in Fostering Organizational Citizenship Behavior

  Ayesha Rafiq, Sumera Mehmood, Muhammad Nazim, Faryal Abbas Abdi

  539-550

  • pdf
• Positive Tone Sentiment and Readability as Impression Management Tactics Used by District Municipalities in South Africa

  Sithandiwe Mgoyana, Masibulele Phesa

  551-564

  • pdf
• Influence of Western Culture on Pakistani Dramas: A Feminist Lens

  Aiman Badar, Abida Noureen, Syed Shoaib Ahmad

  565-578

  • pdf
• ICT and Environmental Quality: A South Asian Perspective

  Mariam Zahid, Bilal Mehmood

  579-590

  • pdf