Usage of Facebook an Inspiration or a Distraction for Students on their Academic Performance

  • Ramish Mufti Lahore Institute of Science & Technology, Lahore, Pakistan
  • Mariam Saleem Lahore Institute of Science & Technology, Lahore, Pakistan
  • Abdul Basit Lahore Institute of Science & Technology, Lahore, Pakistan
Keywords: Social Network Sites, Facebook, Behavioral Change, Students, Academic Performance


Purpose: It has been observed that social networking sites especially Facebook is affecting the performance of the students. The purpose of this paper is to explore and study the experiences of students with Facebook on their academic performance.

Design/methodology/approach: Qualitative research methodology is used as it sheds light on the experiences of people involved and makes an attempt to understand the reasons behind certain behavioral change. The students of undergraduate program of various departments of different private and public academic institutions are taken in account for this research study. Based on the extensive review of literature, semi-structured interviews were conducted for data collection.

Findings: Data gathered from the interviews have clearly indicated the adverse effect of Facebook on students’ academic performance which can be seen in the interview excerpts of different students. Review of literature also indicates that the overwhelming usage of Facebook is creating silo walls that isolate people from family, friends and society.

Practical Implications: The study provides the guidance to teachers, academicians, educationists, researchers, regulators, parents and students for change in pattern of behavior and its consequences on students’ academic performance. Furthermore, the study brings awareness among undergraduate students about how Facebook affects their academic performance.

Originality/Value: This study is among few studies that thoroughly explore and describe the devastating impact of overwhelm use of Facebook on students’ academic performance.


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How to Cite
Mufti, R., Saleem, M., & Basit, A. (2021). Usage of Facebook an Inspiration or a Distraction for Students on their Academic Performance. Sustainable Business and Society in Emerging Economies, 3(4), 521-529.